Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Burberry’s Star-Studded Redo
Riccardo Tisci’s show, which was rescheduled following Queen Elizabeth II’s death, drew an A-list crowd as the brand seeks to launch a new cycle of growth.
How London Fashion Week Soldiered On
Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.
Will the Luxury Party Last?
Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.
BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report
Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.
The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Why Fashion Hasn’t Given Up on Crypto
Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.
The Technologies Reinventing Physical Retail
In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.
How Do Fashion’s Biggest Luxury Players Stack Up on Sustainability?
Kering and Burberry top the luxury ranking in this year’s BoF Sustainability Index, while Prada, Capri, Richemont and Tapestry lag.
Burberry Chief Sticks to Strategy Amid Fresh Challenges
New CEO Jonathan Akeroyd intends to double down on the brand elevation strategy put in place by his predecessor, as Covid lockdowns hammer sales in the critical China market.