Bubble Skincare
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‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Can Mikayla Nogueira Sell Fragrance, Too?
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
Bubble Was Built on Gen Z. Now, It Must Grow Up.
The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.
Bubble Was Built on Gen Z. Now, It Must Grow Up.
The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.