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Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Beauty Brands Want to Own Their Space. It’ll Cost Them.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
‘An Element of Exploitation’: The World of TikTok Child Skincare Influencers
Experts say regulation of child influencers sits in a legal grey area as children promote products on social media.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks
The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?
Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks
The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Beauty’s Big Data Opportunity
Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.
Beauty’s Big E-Sports Opportunity
Brands must think beyond surface-level marketing to tap a world with its own rulebook.
Beauty’s Big E-Sports Opportunity
Brands must think beyond surface-level marketing to tap a world with its own rulebook.
How Benefit Cosmetics Stays Young
With $1.5 billion dollars in annual sales, Benefit has laid claim to beauty’s hottest category: brows. Can the LVMH-backed player’s latest marketing move recast it as a fully-fledged lifestyle brand?
How Benefit Cosmetics Stays Young
With $1.5 billion dollars in annual sales, Benefit has laid claim to beauty’s hottest category: brows. Can the LVMH-backed player’s latest marketing move recast it as a fully-fledged lifestyle brand?