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Beauty

The Politics of Duping

As dupe brands become more brazen, the line between taking inspiration from competitors and shamelessly knocking them off has become increasingly blurred.


Beauty

Why Makeup Brands Are Selling Mystery Bags

Inspired by a traditional Japanese custom, popular beauty brands like Colourpop, Tatcha and Charlotte Tilbury are selling mysterious ‘lucky bags’ filled with products. But are shoppers being duped?