Bath & Body Works
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How Body Care Became Beauty’s Most Covetable Category
With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.
How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
Bath & Body Works’ Plan to Restore Its Shine
With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Is Bath & Body Works' Pumpkin Spiced Success Pandemic-Proof?
Bath & Body Works, whose hand sanitisers and soaps are in high demand, is more important than ever as L Brands tries to pick up the pieces after the failed Victoria’s Secret deal amid a global pandemic.
Bath & Body Works Buoys Parent L Brands Amid Coronavirus Crisis
Despite a drop in total sales, digital purchases almost doubled from a year earlier to $289 million in the first quarter.
The Great Retail Reopening Has Begun. Will Shoppers Return?
This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.
Victoria’s Secret Considers a Change in Marketing
L Brands' admission that Victoria’s Secret needs change marks a key shift for a company that hasn’t much strayed from its push-up-bra aesthetic, despite consumer values moving towards themes such as female empowerment and body positivity.
Bath & Body Works' Enduring Formula for Success
The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.