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Balenciaga

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Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.

Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.


Financial Markets

Are Luxury Brands Pushing Too Many Collaborations?

In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.

Financial Markets

Are Luxury Brands Pushing Too Many Collaborations?

In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.


Luxury

Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery

The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.

Luxury

Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery

The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.


Sustainability

Alexander McQueen, Balenciaga Confirmed as Fur-Free

The Kering-owned brands are among a growing number of luxury houses to phase out the material, as the industry turns to vegan alternatives, which some argue are more sustainable.

Sustainability

Alexander McQueen, Balenciaga Confirmed as Fur-Free

The Kering-owned brands are among a growing number of luxury houses to phase out the material, as the industry turns to vegan alternatives, which some argue are more sustainable.


Luxury

Why Big Brands Are Skipping Fashion Week

From Gucci to Saint Laurent, some of the industry’s biggest brands opted out of fashion week again this season. Will they come back?

Luxury

Why Big Brands Are Skipping Fashion Week

From Gucci to Saint Laurent, some of the industry’s biggest brands opted out of fashion week again this season. Will they come back?


Retail

The Resale Gold Rush Rolls On

BoF unpacks emerging models of resale services for brands, including Reflaunt, a startup that counts Ganni’s founder among its latest investors, and Vestiaire Collective’s new ‘Brand Approved’ programme.

Retail

The Resale Gold Rush Rolls On

BoF unpacks emerging models of resale services for brands, including Reflaunt, a startup that counts Ganni’s founder among its latest investors, and Vestiaire Collective’s new ‘Brand Approved’ programme.


Financial Markets

Luxury Ends 2020 on a Positive Note

The SLI ended both the month and the year in positive territory, virtually against all odds given the impossibly unpredictable trading environment.

Financial Markets

Luxury Ends 2020 on a Positive Note

The SLI ended both the month and the year in positive territory, virtually against all odds given the impossibly unpredictable trading environment.


Fashion Week

At Balenciaga, Armour for Our Neo-Medieval Age

For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.

Fashion Week

At Balenciaga, Armour for Our Neo-Medieval Age

For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.


Luxury

Balenciaga Joins Fashion’s Video Game Craze

This week, everyone will be talking about Balenciaga’s unique approach to debuting its new collection and holiday shipping snafus. Get your BoF Professional Cheat Sheet.

Luxury

Balenciaga Joins Fashion’s Video Game Craze

This week, everyone will be talking about Balenciaga’s unique approach to debuting its new collection and holiday shipping snafus. Get your BoF Professional Cheat Sheet.


Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Balenciaga Autumn/Winter 2006, 28 February, 2006

BoF’s editor at large looks back at one of Nicolas Ghesquière's most memorable collections for the house — one that would influence fashion for years to come.

Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Balenciaga Autumn/Winter 2006, 28 February, 2006

BoF’s editor at large looks back at one of Nicolas Ghesquière's most memorable collections for the house — one that would influence fashion for years to come.