Balenciaga
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
How a Farfetch-Richemont Deal Would Shape the Future of Luxury Online
This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’
How a Farfetch-Richemont Deal Would Shape the Future of Luxury Online
This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’
BoF Insights | The Opportunity in Digital Fashion and Avatars Report
BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.
BoF Insights | The Opportunity in Digital Fashion and Avatars Report
BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
How to Win Paris Fashion Week
As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
In Paris, Back to Normal or Not?
Paris Fashion Week was split into labels that returned to pre-pandemic norms and those that did things differently, reports Angelo Flaccavento.
In Paris, Back to Normal or Not?
Paris Fashion Week was split into labels that returned to pre-pandemic norms and those that did things differently, reports Angelo Flaccavento.
Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.
Fashion’s Favourite-Ever Collaboration: Balenciaga and ‘The Simpsons’
Demna Gvasalia’s latest alternative to a runway show brought a Paris audience to its feet, reports Tim Blanks.