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Can Shein Build a Brand?
The ultra-fast-fashion giant’s share price sank to a record low after it released its first results as a public company earlier this week. With sales growth under pressure, the company must find a way to stand out in a hyper-competitive market.
As Brands Get Tariff Refunds, What Do They Owe Their Customers?
Brands are finally able to apply for refunds, but now they also have to decide how to deal with the customers who paid higher prices on their products, some of which are filing lawsuits against retailers demanding compensation of their own.
Fashion Is Failing to Protect Garment Workers From Extreme Heat
The International Accord is adding heat-stress protocols to its binding mandate for brands after a watchdog group documented severe heat-related harm to garment workers in Bangladesh and Pakistan.
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Topshop to Return to High Street With Outlets in Other Retailers’ Stores
The UK fashion retailer said it had already signed deals with retail partners and was seeking more, with no current plans for a standalone location.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Big Brands Reach ‘Historic’ Agreements to Support Higher Wages
PVH, H&M and Asos have signed binding commitments with global union IndustriALL to ensure their sourcing practices don’t undercut efforts to raise wages in Cambodia.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Bangladesh Garment Workers Fighting for Pay Face Brutal Violence and Threats
Negotiations over a new minimum wage for garment workers in Bangladesh have sparked mass demonstrations on streets across the capital.
What Fashion Recruiters Are Looking for in Job Candidates Today
BoF Careers gathers advice from recruitment executives, HR managers and DEI leaders from fashion brands and businesses on their top tips for emerging talent navigating fashion’s job market.