Anthropologie
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The Niche Retailers That Matter in Beauty
Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.
How Beauty Brands Can Build Intuitive Customer Journeys
At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with Klaviyo’s vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty.
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze
As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.
How Fashion Is Cashing in on the 2022 Wedding Boom
Fashion brands are anticipating a surge in demand for wedding garb, and are responding in kind.
Case Study | How to Build a Customer-Centric Brand
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Power Moves | Schiaparelli Announces Artistic Director, Audemars Piguet Names North America CEO
This week, Schiaparelli names Bertrand Guyon’s successor, while a former Berluti executive is appointed to lead the North America division of Audemars Piguet.
What the Return of the Cargo Pant Reveals About Consumer Psychology
Why the polarising style is trending at every segment of the spending spectrum.
Power Moves | French Couture Federation Reelects President, Snap Nominates Director
This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.