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Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Opinion: China’s Sneaker Wars Are Just Kicking Off
The sheer number of international activewear players operating in China, which is in the midst of an outdoor sports boom, undercuts the idea that Chinese consumers have shunned foreign brands entirely, writes Juliana Liu.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Nike’s China Stumble Exposes Execution Gaps
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Anta Just Saved Puma
After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.
Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.
Opinion: China Is Now an Outdoors Nation
The outdoor trend is a bright spot in an otherwise challenging market that should have legs well into the new year, argues Juliana Liu.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
Worldview: Afghan Women Protest Taliban’s Closure of Beauty Salons
This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.
Worldview: Afghan Women Protest Taliban’s Closure of Beauty Salons
This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
Eileen Gu’s China Choice Proves Lucrative, For Now
Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.
Eileen Gu’s China Choice Proves Lucrative, For Now
Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.