Amazon

Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.

Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.

Sustainable Fashion’s Credibility Crisis
This week, the Sustainable Apparel Coalition suspended the use of its product labels, employed by companies like H&M and Amazon, as concerns over greenwashing engulfed one of the industry’s top sustainability tools.

Luxury E-Commerce: Crash or Correction?
In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.

Why Lady Gaga’s Haus Beauty Needed a Rebrand
Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.

Fashion Retailers Race to Become Ad Giants
An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.

How Can Viral Amazon-Native Beauty Brands Grow?
Holding companies and well-financed new Amazon aggregators alike are snapping up beauty and wellness sold exclusively on the platform. But growing them within and beyond the Amazon ecosystem will be challenging.

Shein Has a Serious New Competitor
One of many fast fashion players from China trying to use the Shein playbook to chip away at Boohoo and Fashion Nova is a new brand from e-commerce giant Alibaba.

Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.

Luxury Start-Ups: Oxymoron or Opportunity?
The most valuable luxury brands are all over 100 years old, but under certain conditions investing in luxury start-ups can deliver stellar returns, writes Pierre Mallevays.