Amazon
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
TikTok Rivals Amazon With $20 Billion Shopping Pilot
The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Unpacking the Amazon Ads Opportunity for Fashion
BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.
Unpacking the Amazon Ads Opportunity for Fashion
BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Why Consumers Are Going to Pay for the Online Return Mess
The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.
Why Fashion Can’t Rely On Shopping Holidays Like Amazon Prime Day Anymore
This week, everyone will be talking about Amazon Prime Day, the release of Dior’s long-delayed Travis Scott capsule collection and a new Victoria’s Secret documentary.
Sustainable Fashion’s Credibility Crisis
This week, the Sustainable Apparel Coalition suspended the use of its product labels, employed by companies like H&M and Amazon, as concerns over greenwashing engulfed one of the industry’s top sustainability tools.
Sustainable Fashion’s Credibility Crisis
This week, the Sustainable Apparel Coalition suspended the use of its product labels, employed by companies like H&M and Amazon, as concerns over greenwashing engulfed one of the industry’s top sustainability tools.
Luxury E-Commerce: Crash or Correction?
In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.
Luxury E-Commerce: Crash or Correction?
In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.
Why Lady Gaga’s Haus Beauty Needed a Rebrand
Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.
Why Lady Gaga’s Haus Beauty Needed a Rebrand
Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.