Adidas
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart
Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.
Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart
Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Not So Fast on a Puma and Adidas Reunion
Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds.
Not So Fast on a Puma and Adidas Reunion
Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.
What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.