Adidas
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
Can Stella McCartney Clean Up Fashion?
The ethical fashion pioneer and LVMH sustainability advisor is trying to change one of the world’s most polluting industries from the inside.
Can Stella McCartney Clean Up Fashion?
The ethical fashion pioneer and LVMH sustainability advisor is trying to change one of the world’s most polluting industries from the inside.
Can China Handle Its 20 Million Tonnes of Textile Waste?
China is the world’s largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands’ ability to embrace a more circular supply chain.
Can China Handle Its 20 Million Tonnes of Textile Waste?
China is the world’s largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands’ ability to embrace a more circular supply chain.
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
Sustainability Comes At a Cost. Fashion Isn’t Paying.
Billions of dollars of investment are needed if the industry is to operate more sustainably. But there is little evidence brands are prepared to pay for it, according to new analysis from The BoF Sustainability Index.
Sustainability Comes At a Cost. Fashion Isn’t Paying.
Billions of dollars of investment are needed if the industry is to operate more sustainably. But there is little evidence brands are prepared to pay for it, according to new analysis from The BoF Sustainability Index.
H&M CEO Helena Helmersson’s Challenging Year
The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.
H&M CEO Helena Helmersson’s Challenging Year
The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.