Adidas
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
Why Robots Still Can’t Do One of Fashion’s Most Important Jobs
Efforts to automate sewing have fallen short of expectations.
Why Robots Still Can’t Do One of Fashion’s Most Important Jobs
Efforts to automate sewing have fallen short of expectations.
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Nike, YNAP Halt Shipping to Russia
The latest news on fashion’s response to the war in Ukraine.
Nike, YNAP Halt Shipping to Russia
The latest news on fashion’s response to the war in Ukraine.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.