Adanola
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Why Fashion Is Betting on High-End Groceries
$50 bone broth and $20 smoothies have made the likes of Erewhon and Happier Grocery status symbols and buzzy marketing channels for fashion and beauty brands aiming to engage affluent shoppers on their local turf.
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.
Is Value Activewear’s Next Big Opportunity?
The accessibly priced British DTC brand Adanola generated $112 million last year. Now, founder Hyrum Cook and new chief executive Niran Chana are making a major US push backed by private equity firm Story3.
Introducing Naked Wolfe and Adanola
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.