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News & Analysis

In the Aesthetic Blender

Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.

News & Analysis

In the Aesthetic Blender

Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.


Retail

Op-Ed | Nike Needs to Address Its Growing Product Problem

Nike seems to have lost some of its magic, as sales in its North American division fall 3 percent.

Retail

Op-Ed | Nike Needs to Address Its Growing Product Problem

Nike seems to have lost some of its magic, as sales in its North American division fall 3 percent.


Retail

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable

For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.

Retail

Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable

For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.


News & Analysis

Op-Ed | We Need to Move on From Cultural Appropriation

By hiring more people from minority groups, and putting them in positions of power, cultural appropriation will become a non-issue, argues Vienna Kim.

News & Analysis

Op-Ed | We Need to Move on From Cultural Appropriation

By hiring more people from minority groups, and putting them in positions of power, cultural appropriation will become a non-issue, argues Vienna Kim.


Luxury

Prada Needs More Than a Tune-Up

The Italian brand remains one of the most remarkable soft luxury labels in the world, but under the hood the business needs repair, argues Luca Solca.

Luxury

Prada Needs More Than a Tune-Up

The Italian brand remains one of the most remarkable soft luxury labels in the world, but under the hood the business needs repair, argues Luca Solca.


News & Analysis

Op-Ed | Why Amazon's Next Retail Act Is Taking Place in the Real World

Amazon's partnership with department store company Kohl's — its latest shift away from from pure e-commerce — is indicative of how much the company needs to change to take on its next challenges.

News & Analysis

Op-Ed | Why Amazon's Next Retail Act Is Taking Place in the Real World

Amazon's partnership with department store company Kohl's — its latest shift away from from pure e-commerce — is indicative of how much the company needs to change to take on its next challenges.


Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.

Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.


Fashion Week

What NYFW Said About the State of the Fashion Industry

In many ways, New York Fashion Week this season was about displacement. Designers are fleeing for other cities, yes, but they’re also simply at a loss with what to do next when it comes to their businesses.

Fashion Week

What NYFW Said About the State of the Fashion Industry

In many ways, New York Fashion Week this season was about displacement. Designers are fleeing for other cities, yes, but they’re also simply at a loss with what to do next when it comes to their businesses.


News & Analysis

Op-Ed | What E-Tailers Can Learn From Netflix

Personalisation is an effective marketing tool for online retailers, but they're bad at making use of it.

News & Analysis

Op-Ed | What E-Tailers Can Learn From Netflix

Personalisation is an effective marketing tool for online retailers, but they're bad at making use of it.


News & Analysis

Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials

WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.

News & Analysis

Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials

WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.


News & Analysis

Fashion's Toon Town

From Karl Lagerfeld to Anna Wintour, why is the fashion industry’s elite so dedicated to uniform dressing? BoF's newest columnist, ex-British Vogue editor Alexandra Shulman, has the answer.

News & Analysis

Fashion's Toon Town

From Karl Lagerfeld to Anna Wintour, why is the fashion industry’s elite so dedicated to uniform dressing? BoF's newest columnist, ex-British Vogue editor Alexandra Shulman, has the answer.


Retail

To Save Retail, Let It Die

The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.

Retail

To Save Retail, Let It Die

The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.