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News & Analysis

Op-Ed | Macy's Needs to Sharpen Its Fuzzy E-Commerce Strategy

Lately, the department-store chain hasn't provided evidence it has much of one.

News & Analysis

Op-Ed | Macy's Needs to Sharpen Its Fuzzy E-Commerce Strategy

Lately, the department-store chain hasn't provided evidence it has much of one.


News & Analysis

Op-Ed | Why Augmented Reality Changes Everything

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.

News & Analysis

Op-Ed | Why Augmented Reality Changes Everything

Augmented reality has significant implications for fashion, but brands need to better identify, develop and deploy new technologies to stay ahead, argues Ari Bloom.


Retail

Op-Ed | Why Mindful Millennials Are Modern Pagans

The ancient human need to explain the vastness of the universe through storytelling and mythology is what’s driving millennial consumer culture today in the US, argues Maggie Montagna and Mortimer Singer. 

Retail

Op-Ed | Why Mindful Millennials Are Modern Pagans

The ancient human need to explain the vastness of the universe through storytelling and mythology is what’s driving millennial consumer culture today in the US, argues Maggie Montagna and Mortimer Singer. 


Marketing

Top 10 Campaigns of the Season

From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.

Marketing

Top 10 Campaigns of the Season

From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.


Retail

The Psychology of Designer Handbags

Alexandra Shulman reflects on why shoppers invest so much emotionally and financially in one of the luxury industry's most powerful products.

Retail

The Psychology of Designer Handbags

Alexandra Shulman reflects on why shoppers invest so much emotionally and financially in one of the luxury industry's most powerful products.


News & Analysis

Fashion’s New Distance From Terry Richardson Is Too Little, Too Late

While Terry Richardson has become the poster child for fashion’s sexual harassment problem, photographers, editors, stylists, casting directors and others are known to routinely engage in misconduct in an industry where power dynamics disadvantage young women.

News & Analysis

Fashion’s New Distance From Terry Richardson Is Too Little, Too Late

While Terry Richardson has become the poster child for fashion’s sexual harassment problem, photographers, editors, stylists, casting directors and others are known to routinely engage in misconduct in an industry where power dynamics disadvantage young women.


News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.

News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.


News & Analysis

Op-Ed | When Image Is Everything

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, but Generation Next seems content to post dope travel pics from Ibiza, argues Chris Wallace.

News & Analysis

Op-Ed | When Image Is Everything

The rise of the image economy presents a revolutionary opportunity to communicate alternate values, but Generation Next seems content to post dope travel pics from Ibiza, argues Chris Wallace.


News & Analysis

Why the Fall of Harvey Weinstein Signals the End of Fashion's 'Don't Ask, Don't Tell' Practices

Weinstein’s accusers were muffled for more than two decades, but today's connected world won't tolerate this sort of behaviour in any industry, including fashion.

News & Analysis

Why the Fall of Harvey Weinstein Signals the End of Fashion's 'Don't Ask, Don't Tell' Practices

Weinstein’s accusers were muffled for more than two decades, but today's connected world won't tolerate this sort of behaviour in any industry, including fashion.


Luxury

How to Fix Tiffany

The American jewellery house must project a stronger sense of exclusivity, argues Luca Solca, the head of luxury goods at Exane BNP Paribas.

Luxury

How to Fix Tiffany

The American jewellery house must project a stronger sense of exclusivity, argues Luca Solca, the head of luxury goods at Exane BNP Paribas.


News & Analysis

Op-Ed | Is Fashion Missing the Homeware Opportunity?

Too many luxury brands are still not thinking strategically about the category — at their own peril, argues Isabelle Dubern.

News & Analysis

Op-Ed | Is Fashion Missing the Homeware Opportunity?

Too many luxury brands are still not thinking strategically about the category — at their own peril, argues Isabelle Dubern.


News & Analysis

What Makes a Great Magazine Editor?

Ex-British Vogue editor Alexandra Shulman outlines what’s changed and what must stay the same about the business of editing a magazine in today’s digital age.

News & Analysis

What Makes a Great Magazine Editor?

Ex-British Vogue editor Alexandra Shulman outlines what’s changed and what must stay the same about the business of editing a magazine in today’s digital age.