Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Sephora to Reopen Newly-Revamped Champs-Elysées Flagship

Sephora is set to reopen its flagship on Paris’ famed shopping street on Oct. 27.
The façade of the newly-renovated store, with two people walking in.
The façade of the newly-renovated store. (Sephora)

After several months of renovations, Sephora is set to reopen its flagship on Paris’ famed shopping street on Oct. 27. It’s the first full renovation the store has had since opening in 1996, and changes include aesthetic tweaks such as stone paving and a 90-metre central glass ceiling designed to mirror the store’s iconic address and Parisian architecture.

Also new are a handful of exclusive brands including Prada Beauty, Valentino Beauty, Glow Recipe, Maison François Kurkdjian and Penhaligons, which will only be available at the flagship and on Sephora’s French website. The revamped location also features a section featuring products that are trending on social media, a gift wrapping station, and a “Fragrance Discovery” area where shoppers can get their perfume bottles engraved.

Learn more:

Nars to open free-standing store in India

After testing the waters in local retailers, the Shiseido-owned makeup line will debut a standalone location.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

An Elemis Sale Update

The prestige skin and spa brand, which is close to finding a buyer, aims to more than double its sales in the next five years, according to documents viewed by The Business of Beauty.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today