Latest News & Analysis
How to Sell Aspiration in 2026
From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’
How to Sell Aspiration in 2026
From Nike’s controversial Boston Marathon ad to the Met Gala, brands are grappling with how to sell aspiration without alienating people in a politically charged US market. ‘Exclusivity shouldn’t be about shutting people out, but calling the right people in.’
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
OPEC+ Set to Agree Third Oil Output Quota Hike Since Hormuz Closure
OPEC+ is set to agree on Sunday to a modest oil output hike, but the increase will remain largely on paper as long as the US-Iran war continues to disrupt Gulf oil supplies, sources told Reuters.
OPEC+ Set to Agree Third Oil Output Quota Hike Since Hormuz Closure
OPEC+ is set to agree on Sunday to a modest oil output hike, but the increase will remain largely on paper as long as the US-Iran war continues to disrupt Gulf oil supplies, sources told Reuters.
At the Met Gala, It’s All Eyes on the Bezoses
Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.
At the Met Gala, It’s All Eyes on the Bezoses
Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.
Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.
How Chanel Became the Hottest Brand in Fashion
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
How Chanel Became the Hottest Brand in Fashion
As the French couture giant cruised into Biarritz this week, surging interest in its revamp under designer Matthieu Blazy scored it the top spot on the Lyst Index. But could Blazymania go too far?
Building Connection Through Luxury’s Sensory Evolution
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
Building Connection Through Luxury’s Sensory Evolution
Luxury fragrance house Amouage, together with The Business of Fashion, convened leading creatives for an evening of open dialogue on the evolution of the luxury industry — from visual symbol to deeper emotional connection.
The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
The BoF Podcast | Inside Dries Van Noten’s Venice Manifesto
After stepping back from his namesake brand, Dries Van Noten has opened a foundation in a Venetian palazzo dedicated to craft, beauty, and the things made by hand and soul. BoF's Tim Blanks speaks with the designer about why, in ugly times, making something beautiful is the only real form of protest.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
The US beauty firm is facing a lawsuit from the company behind former football star David Beckham’s eponymous fragrance for alleged material breaches of the license agreement, court documents show.
Coty’s Perfume Business Takes Another Knock With David Beckham Fragrance Lawsuit
The US beauty firm is facing a lawsuit from the company behind former football star David Beckham’s eponymous fragrance for alleged material breaches of the license agreement, court documents show.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Estée Lauder Sales Rise 2%, Job Cuts to Expand
Double-digit growth in the conglomerate’s perfume division helped offset a lack of growth in its other units as the company continues its years-long turnaround strategy.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.
Premium Body Care Brand Uni Appoints New Global CMO
Heather Fisher, former chief marketing officer of Fenty Beauty, has joined the Australian body care brand.