Latest News & Analysis

Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.

What Fashion and Beauty Professionals Want From Employers
BoF Careers examines how employers must adapt in order to attract, engage and retain a multigenerational workforce, based on a global survey of more than 1000 professionals. Download the full report.

The Most Desirable Fashion Companies to Work For in 2025
In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.

US and EU Clinch Deal with 15% US Tariff on EU Exports
The duties, set to take effect Aug. 1, will impact major fashion players.

This Week: Countdown to Fashion’s Tariff Shock
Sweeping new tariffs are set to take effect Aug. 1. Even if last-minute deals are struck, the fallout — from rising prices to businesses exiting the US market — will be long-lasting.

Report: LVMH in Talks to Offload Marc Jacobs
The group has been discussing deals with parties including Authentic Brands, Bluestar Alliance and WHP Global, the Wall Street Journal reported on Friday.

The BoF Podcast | Why Duran Lantink Refuses to Follow Fashion’s Rules
The new creative director of Jean Paul Gaultier sits down with BoF’s Imran Amed to share his personal fashion journey and how he’s thinking about stepping into the role of creative director at an iconic fashion brand.

Addiction Tokyo to Cease US Operations
The Japanese makeup brand announced plans to ‘wind down’ its US business amid tariff uncertainty and parent company Kosé Corporation’s lagging sales in North America.

Maison Kitsuné Is Closing All Its US Stores
The brand is shutting its physical doors in the US to focus on its digital business and wholesale partnerships.

An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.

Takahiro Miyashita Is Leaving Takahiro Miyashita The Soloist
The revered Japanese designer announced that his Autumn/Winter 2025 collection will be his last for the 15-year-old label.