Latest News & Analysis
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Tired of the Hamptons? Fashion Isn’t
The lines are long, the prices astronomical and the influencer presence inescapable — but the Hamptons remain a key stage for brands chasing wealthy customers.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
Procter & Gamble Names Shailesh Jejurikar as CEO, Replacing Jon Moeller
Moeller, who had been at the helm since 2021, will transition into role of executive chairman at the Tide maker, P&G said.
Ray-Ban Maker EssilorLuxottica Sales Top Estimates
Europe powered the increase, while results in North America were held back by tariffs and a falling dollar.
$50,000-a-Night Resort Signals Africa’s Future in Luxury Travel
Capital from billionaire business moguls and Middle Eastern royals is pouring into Africa, filling a funding gap left by banks, as a new wave of ultra-luxury developments reshapes the continent’s hospitality landscape.
US Tariffs Will Test Luxury’s Pricing Power
European luxury brands have relied on dramatic price increases to fuel profit growth in recent years and may have limited manoeuvring room to raise prices further.
EU Says Temu in Breach of Rules to Prevent Sale of Illegal Products
The Chinese e-commerce giant could be facing up to 6 percent of global turnover for endangering consumers.
Ami Colé Is a Sign of a Broken System for Black Beauty Founders
The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.
The Marketing Magic Behind Sydney Sweeney’s American Eagle Campaign
Following a challenging year for American Eagle, the retailer is betting on actress Sydney Sweeney’s star power and girl-next-door appeal to drum up interest in its fall campaign.
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.