Latest News & Analysis

Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers
Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.

The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.

How Afro Fashion Association Supports BIPOC Entrepreneurs in Sustainable Fashion
Amid an industry grappling with setbacks in diversity and environmental responsibility, Milan’s Afro Fashion Association talent incubator is empowering a new generation of designers who merge creativity with sustainability. BoF sits down with five designers from the programme to learn more.

E.l.f. Beauty Net Sales Rise 9%, Will Enter Sephora Middle East
The cosmetics and skincare company saw sales rise for a 26th consecutive quarter, but declined to issue full-year guidance due to tariffs in the US.

The Debrief | How Basketball Sneakers Got Their Groove Back
A new era of bold designs and culturally influential athletes is reigniting interest in basketball sneakers, shifting the focus from nostalgia and celebrity collabs back to performance, personality and style.

Trump Doubles India Tariff to 50% to Punish Russian Oil Buying
The US President’s move came hours after talks between Washington and Moscow over the war in Ukraine failed to yield an immediate breakthrough.

Shopify Forecasts Quarterly Revenue Above Estimates on Resilient Demand
Demand from retailers for its e-commerce services remains strong despite tariff-related anxiety.

Opinion: Revenge of the Girlbosses
A number of the “girlboss” founders are re-emerging in the business world, seemingly having shed their progressive political affiliations and focused on maintaining control of their ventures.

Claire’s Files for US Bankruptcy for Second Time in Seven Years
The tween jewellery retailer reported in court filings in Delaware that it had debts of between $1 billion and $10 billion.

Shiseido Sales Slide 7.6%, Profits Improve on Cost-Cutting Plan
The Japanese beauty giant reported a sales decline in the first half of the year 2025 but a 21.3 percent increase in its operating profit as it implements a turnaround.

Beiersdorf Shares Fall on Lowered Outlook, Moderate Growth
The European personal care giant saw its stock price slide 10 percent after lowering its full-year sales guidance.

Amouage Sales Reach $200 Million in First Half of 2025
The Omani luxury fragrance brand’s sales surged 60 percent year-over-year, with supersized growth in all of its international markets.