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Latest News & Analysis

Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Retail

Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers

Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.


Direct-to-Consumer

The New DTC Rebranding Playbook

Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.


Partner Content

How Afro Fashion Association Supports BIPOC Entrepreneurs in Sustainable Fashion

Amid an industry grappling with setbacks in diversity and environmental responsibility, Milan’s Afro Fashion Association talent incubator is empowering a new generation of designers who merge creativity with sustainability. BoF sits down with five designers from the programme to learn more.


Beauty

E.l.f. Beauty Net Sales Rise 9%, Will Enter Sephora Middle East

The cosmetics and skincare company saw sales rise for a 26th consecutive quarter, but declined to issue full-year guidance due to tariffs in the US.


Sports

The Debrief | How Basketball Sneakers Got Their Groove Back

A new era of bold designs and culturally influential athletes is reigniting interest in basketball sneakers, shifting the focus from nostalgia and celebrity collabs back to performance, personality and style.


Retail

Trump Doubles India Tariff to 50% to Punish Russian Oil Buying

The US President’s move came hours after talks between Washington and Moscow over the war in Ukraine failed to yield an immediate breakthrough.


Retail

Shopify Forecasts Quarterly Revenue Above Estimates on Resilient Demand

Demand from retailers for its e-commerce services remains strong despite tariff-related anxiety.


Marketing

Opinion: Revenge of the Girlbosses

A number of the “girlboss” founders are re-emerging in the business world, seemingly having shed their progressive political affiliations and focused on maintaining control of their ventures.


Retail

Claire’s Files for US Bankruptcy for Second Time in Seven Years

The tween jewellery retailer reported in court filings in Delaware that it had debts of between $1 billion and $10 billion.


Beauty

Shiseido Sales Slide 7.6%, Profits Improve on Cost-Cutting Plan

The Japanese beauty giant reported a sales decline in the first half of the year 2025 but a 21.3 percent increase in its operating profit as it implements a turnaround.


Beauty

Beiersdorf Shares Fall on Lowered Outlook, Moderate Growth

The European personal care giant saw its stock price slide 10 percent after lowering its full-year sales guidance.


Beauty

Amouage Sales Reach $200 Million in First Half of 2025

The Omani luxury fragrance brand’s sales surged 60 percent year-over-year, with supersized growth in all of its international markets.