Latest News & Analysis

OpenAI Partners With Etsy, Shopify on ChatGPT Payment Checkout
The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.

Dyson’s Profits Fall by Nearly 50% in ‘Difficult’ Year
Revenues are down more than $670 million after the hair care company cut more than a quarter of its UK workforce.

Cannabis Stocks Surge After Trump Endorses Cannabidiol for Seniors
Shares of pot companies rose on Monday after US president Donald Trump advocated the potential benefits from the use of cannabidiol in senior healthcare in a social media post.

Silvia Venturini Fendi Steps Down as Creative Director
The designer will become honorary president of the Roman fur and leather goods house, said owner LVMH. A new creative configuration will be announced in ‘due time.’

The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million
CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.

Peloton Kicks Off Turnaround with Hardware, AI Product Launch
In the years since the pandemic lockdown, the New York-based fitness company has struggled with sales declines as more people have returned to regularly exercising outdoors and in gyms.

Nike Marketing Plans in Focus Ahead of Crucial Year for Sports Events
Investors are poised to home in on the company’s marketing plans for the coming year, especially during the World Cup, when it reports results on Tuesday.

Half of Claire’s Stores in UK and Ireland to Be Rescued by Private Equity Firm
Modella Capital said it had bought 156 Claire’s stores in the UK and Ireland from administrators, securing the immediate future of 1,000 employees.

The Executive Briefing: NikeSkims Launches; TikTok’s Future; Brick-and-Mortar Is Back
NikeSkims and Demna made splashy debuts, and a deal to save TikTok may be in sight. Read on for your concise breakdown of September’s key developments from executive editor Brian Baskin.

Can Beauty Devices Bring the Medspa Home?
SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.

Zara’s Cut-Price Sister Brand Lefties to Rival Primark on UK High Street
Zara owner Inditex SA is planning to launch its ultra-low-cost chain Lefties in the UK in 2026, posing a significant competitive threat to Primark, the current market leader.

COS Is Hiring on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.