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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Luxury

Sotheby’s Sells NYC Office to Weill Cornell for $510 Million

The auction house sold its former headquarters to Cornell University’s medical school, and will relocate to the Breuer building on Madison Avenue.


Fashion Week

Paris Day Three: Jonathan Anderson’s Dior Debut! The Headline That Mattered Most

But that ain’t all… Haider Ackermann cut loose at Tom Ford, writes Tim Blanks.


Luxury

Louis Vuitton Awarded $584 Million in US Counterfeit Case

The judgement, one of the largest of its kind ever, stems from counterfeit goods sold at a flea market in Atlanta, Georgia.


Luxury

Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.


Retail

Shein Faces Opposition to Open First Physical Stores in France

The plan to open Shein shops inside select Galeries Lafayette locations as part of a deal with the department store’s owner has met resistance from Galeries Lafayette itself.


Retail

Selfridges Blames Slump in Tourists Shopping for Luxury Goods as Sales Fall

The upmarket department store pointed to the impact of the UK axing tax-free shopping for tourists, which made it a less attractive destination for wealthy visitors.


Sustainability

Stella McCartney Pioneers Plant-Based Fashion Feathers

The label, which turns 25 next year, has never used leather, fur or skins.


Beauty

The Debrief | Can Gen Z Beauty Brands Grow Up?

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.


Beauty

The K-Beauty Giants Resetting Beauty’s Pecking Order

A new wave of South Korean conglomerates are ascending the ranks of the world’s largest beauty companies.


Beauty

Byredo Reintroduces $400 Night Veils Collection

The Puig-owned niche fragrance brand’s extrait de parfum line returns with a fresh design and a brand new scent by longtime Byredo nose Jérôme Epinette.


Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.


Sports

Sports and Fashion Are Tighter Than Ever. But Who’s Really Winning?

New partnerships between teams, leagues, players and brands popping up almost daily. Which of these deals work – and how to measure success – is open to interpretation.