Latest News & Analysis

Shein Faces Opposition to Open First Physical Stores in France
The plan to open Shein shops inside select Galeries Lafayette locations as part of a deal with the department store’s owner has met resistance from Galeries Lafayette itself.

Selfridges Blames Slump in Tourists Shopping for Luxury Goods as Sales Fall
The upmarket department store pointed to the impact of the UK axing tax-free shopping for tourists, which made it a less attractive destination for wealthy visitors.

Stella McCartney Pioneers Plant-Based Fashion Feathers
The label, which turns 25 next year, has never used leather, fur or skins.

The Debrief | Can Gen Z Beauty Brands Grow Up?
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.

The K-Beauty Giants Resetting Beauty’s Pecking Order
A new wave of South Korean conglomerates are ascending the ranks of the world’s largest beauty companies.

Byredo Reintroduces $400 Night Veils Collection
The Puig-owned niche fragrance brand’s extrait de parfum line returns with a fresh design and a brand new scent by longtime Byredo nose Jérôme Epinette.

Sports and Fashion Are Tighter Than Ever. But Who’s Really Winning?
New partnerships between teams, leagues, players and brands popping up almost daily. Which of these deals work – and how to measure success – is open to interpretation.

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Inside Beauty’s New Growth Priorities with BoF and Amazon Beauty
Executives from beauty brands including La Mer, Puig, Chanel Beauty, Dyson, Gisou, LVMH Fragrance Brands, Prada Beauty and Aesop, among others, joined Amazon Beauty and BoF for dinner in New York City.

Paris Day Two: Louis Vuitton, Courrèges, Dries Van Noten
You too can play ‘Connections’ with fashion’s brightest stars, writes Tim Blanks.

Nike Reports Surprise Revenue Rise as Hill’s Turnaround Effort Takes Root
The sportswear giant is trying to rediscover its identity after a string of weak quarters.

Prada Gets EU Approval for Versace Acquisition
The European Commission said the deal poses no competition concerns.