Latest News & Analysis
How ‘Made in Mexico’ Perfumes Won Over Niche Customers
Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.
Skims Appoints Ami Colé Founder for Upcoming Beauty Division
Diarrha N’Diaye has been appointed executive vice president of Skims’ highly anticipated beauty and fragrance business, effective Monday.
Kimberly-Clark to Buy Tylenol Owner Kenvue in $40 Billion Deal
Kimberly-Clark Corp. agreed to buy Kenvue Inc. in a cash and stock deal that values the consumer-health company that owns brands like Tylenol at about $40 billion.
Tirtir Appoints V from BTS as Global Brand Ambassador
The Korean makeup brand, which launched in Ulta Beauty in August, has tapped the K-Pop superstar to front their ongoing global expansion.
Jane Lauder Announces New Investment Firm
The granddaughter of Estée Lauder, and most recently the Estée Lauder Companies chief data officer, has founded TAW Ventures to support brands in the pet care space.
What Tariffs? Europe Inc. Adapts as Many Firms Post Gains in US
Companies from luxury players to Unilever are navigating tariffs better than anticipated.
Amiri Named Official Formalwear Partner for FC Barcelona
Mike Amiri’s namesake brand is diving deeper into the sports world through a new partnership with La Liga’s FC Barcelona.
Exclusive: Khloé Kardashian Wants to Make ‘the Next Elizabeth Taylor’ Perfume
Celebrity-fronted perfumes have lost some lustre in the niche fragrance era. That isn’t deterring the serial entrepreneur and reality star.
Case Study | The New Playbook for Fashion PR
Fashion’s old PR playbook is in need of a refresh as evolving platforms like Substack, affiliate networks and AI search reshape the marketing landscape. With new paths to brand visibility and credibility, PR teams must reconsider their strategies.
Shinola Appoints Ulrich Wohn as President
The former TAG Heuer North America CEO has been tapped to lead the Detroit-based maker of watches and leather goods in its next phase of growth.
Why 3D Printed Sneakers Are Making a Comeback
The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.