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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Beauty

Peloton’s New AI-Powered Bikes, Treadmills Get Off To Slow Start

Peloton Interactive Inc. has so far seen sluggish sales for its new artificial intelligence-powered exercise equipment, billed as the catalyst for a long-promised turnaround.


Retail

Abercrombie & Fitch Raises Annual Profit Forecast on Hollister Strength

The company foresees strong demand for its sub-brand during the crucial holiday season.


Retail

Kohl’s, Abercrombie Surge as Retailers Buck Shopper Pullback

Retailers are reporting strong earnings as consumers continue to splurge on brands they like, even as they pull back elsewhere.


Retail

Mytheresa Appoints New CEO

In January, Francis Belin will replace Michael Kliger as chief executive of the German e-tailer. Kliger will remain in his post as CEO of Mytheresa parent company LuxExperience.


Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Beauty

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.


Retail

Alibaba Revenue Exceeds Estimates Driven by AI

While the company’s Chinese e-commerce business bounced back, it was a 34 percent surge in its AI arm that drove its revenue beat.


Sports

What’s Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.


Global Markets

Worldview | Indian Textile Exporters Seek Relief as US Tariffs Bite

This week’s round-up of global markets fashion business news also features Harrods’ China retreat, Mauritian garment factories and Ghana’s kente cloth.


Retail

France Seeks 3-Month Suspension of Shein, Ministry Official Says

The government will ask a court to suspend Shein following its discovery that sex dolls and weapons were available for sale on the site.


Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.


Partner Content

The Products Creating Dialogue with Consumers

At The Business of Fashion’s annual VOICES gathering, Certilogo founder Michele Casucci and fashion designer Patrick McDowell joined BoF’s Alice Gividen on stage to explore how technology can deepen trust and transparency between brands and their communities.