Latest News & Analysis
Highsnobiety and Groupe Dynamite Inc. Join BoF Careers
Check out this week’s new partners and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
LVMH Luxury Ventures Takes Minority Stake in BDK Parfums
With the support of LVMH’s investment arm, the niche French fragrance house plans to expand its international footprint.
Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift
Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.
Case Study | The Art & Science of World-Building
Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.
How Reliance Retail Rules the Indian Fashion Market
Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.
The New Rules for Effective Marketing
J. Crew’s chief marketing officer Julia Collier, Ekimetrics’ partner Sona Abaryan and BoF’s director of content strategy Alice Gividen, join BoF’s Annabel Bolton to discuss how to drive results in fashion and beauty marketing today.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
AI Helps Drive Record $11.8 Billion in Black Friday Online Spending
AI-powered shopping tools helped drive a surge in US online spending on Black Friday, as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts amid concerns about tariff-driven price hikes.
This Week: Chanel and Zara Face Fresh Tests
Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.
How Concept Korea Is Positioning K-Fashion for Global Growth
The Korea Creative Content Agency is placing Korean fashion firmly on the global stage. The Business of Fashion sits down with the founders of Kimhēkim, Bonbom and Re Rhee — three fashion designers in its incubator programme, Concept Korea — to learn more.
This Year’s Black Friday Paradox
Shoppers feel worse than ever but are still spending — selectively. This holiday season turns on a widening wealth divide and a rising insistence on quality at a fair price.
The BoF Podcast | An Act of Love: Securing Franca Sozzani’s Legacy
Francesco Carrozini, son of the former Vogue Italia editor explains how her passing sparked a broader purpose — from a documentary on her life to the Franca Fund for preventive genomics.