Latest News & Analysis

Anta Sports to Buy 29% Stake in Puma for $1.8 Billion
The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.

Tracksmith Founder Passes CEO Baton to Converse Veteran
Matt Taylor, founder of the collegiate-inspired running brand will be succeeded by Jared Carver, Converse’s former CEO and president.

The Business of Beauty Global Awards Are Back – Apply Now for 2026
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.

Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

Opinion: Is Fashion Still Desirable?
An industry that manufactures images at industrial scale and speed is forgetting how to create aspiration, writes Robert Triefus.

How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer
The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.

Why Jonathan Cohen Is Splitting His Business
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.

Another Day, Another Dior Debut for Jonathan Anderson
A schedule that, on paper, looks like it would try the patience of a saint produced a couture show that was anything but in a beautiful synthesis of two very distinct design sensibilities, reports Tim Blanks.

Nike Slashes 775 Jobs in US to Speed Up Automation, Boost Profit
The cuts will primarily impact distribution centre roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, Reuters reported.

The BoF Podcast | Jonathan Anderson on Refashioning the House of Dior
Imran Amed sat down with Anderson to explore the thinking behind his Dior couture debut and wider remaking of the storied French label.

Ye Takes Out Full-Page Ad Apologising for Antisemitic Behaviour and Denying He Is a Nazi
The Yeezy founder and rapper also apologised to the Black community after suggesting in 2018 that slavery was ‘a choice.’

Byoma Names Tara Loftis Global President and Chief Brand Officer
Loftis joins the UK skincare brand from Galderma, where she served as global brand president for the company’s dermatological portfolio.