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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.


Global Markets

India and European Union Sign Free Trade Agreement

The deal is expected to ease market access for key European products, including cars and wine, in return for easier Indian exports of textiles, gems and pharmaceuticals.


Luxury

Luxury Investors Eye Tough Earnings Season After Stock Selloff

Luxury-goods makers are facing investor anxiety and a projected rough earnings season despite earlier hopes for a 2026 recovery.


Sports

Anta Sports to Buy 29% Stake in Puma for $1.8 Billion

The Pinault family agreed to sell its 29 percent stake in Puma to China’s Anta, paring back its holdings beyond luxury as it focuses on a turnaround at Gucci.


Sports

Tracksmith Founder Passes CEO Baton to Converse Veteran

Matt Taylor, founder of the collegiate-inspired running brand will be succeeded by Jared Carver, Converse’s former CEO and president.


Beauty

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.


Beauty

Why Pat McGrath Labs Filed for Bankruptcy

Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.


Marketing

Opinion: Is Fashion Still Desirable?

An industry that manufactures images at industrial scale and speed is forgetting how to create aspiration, writes Robert Triefus.


Partner Content

How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer

The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.


Entrepreneurship

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


Fashion Week

Another Day, Another Dior Debut for Jonathan Anderson

A schedule that, on paper, looks like it would try the patience of a saint produced a couture show that was anything but in a beautiful synthesis of two very distinct design sensibilities, reports Tim Blanks.


Sports

Nike Slashes 775 Jobs in US to Speed Up Automation, Boost Profit

The cuts will primarily impact distribution centre roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, Reuters reported.