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Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Sports

The Public Isn’t Buying What Nike Is Selling. Can That Change?

Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.

Sports

The Public Isn’t Buying What Nike Is Selling. Can That Change?

Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.


Sustainability

Etsy Bans Fur From Its Listings

Effective Aug. 11, the e-commerce marketplace will pull any remaining animal fur products from its website.

Sustainability

Etsy Bans Fur From Its Listings

Effective Aug. 11, the e-commerce marketplace will pull any remaining animal fur products from its website.


Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.

Sustainability

The Game of ‘Selling’ Sustainability

From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.


Sports

Nike’s Ann Miller Talks the Brand’s Final Four Takeover

Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.

Sports

Nike’s Ann Miller Talks the Brand’s Final Four Takeover

Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.


Creative Class

The BoF Podcast | Faye McLeod on Luxury World-Building, One Window at a Time

From a childhood accident in the desert to 16 years conceptualising and creating Louis Vuitton’s windows, Faye McLeod joins Imran Amed to trace the emotional origins of her creative process and explain why she is striking out on her own.

Creative Class

The BoF Podcast | Faye McLeod on Luxury World-Building, One Window at a Time

From a childhood accident in the desert to 16 years conceptualising and creating Louis Vuitton’s windows, Faye McLeod joins Imran Amed to trace the emotional origins of her creative process and explain why she is striking out on her own.


Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'

Beauty

Maison Margiela’s Upmarket Fragrance Play

The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'


Sports

Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool? 

Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.

Sports

Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool? 

Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.


Retail

Nordstrom’s Sales Return to 2019 Levels After Deal to Go Private

The Nordstrom family and Mexican department-store chain El Puerto de Liverpool SAB closed a deal to acquire the company in May in an all-cash transaction valued at about $6.25 billion.

Retail

Nordstrom’s Sales Return to 2019 Levels After Deal to Go Private

The Nordstrom family and Mexican department-store chain El Puerto de Liverpool SAB closed a deal to acquire the company in May in an all-cash transaction valued at about $6.25 billion.


Retail

Saks Global Nabs $500 Million in Post-Bankruptcy Financing

The department store group aims to exit Chapter 11 by summer with a leaner store footprint and repaired vendor relationships.

Retail

Saks Global Nabs $500 Million in Post-Bankruptcy Financing

The department store group aims to exit Chapter 11 by summer with a leaner store footprint and repaired vendor relationships.


Media

Maria Laura Neves Appointed Editor in Chief of Vogue Brasil

Neves first assumed the editor-in-chief role on an interim basis following Paula Merlo’s exit from the magazine in late February.

Media

Maria Laura Neves Appointed Editor in Chief of Vogue Brasil

Neves first assumed the editor-in-chief role on an interim basis following Paula Merlo’s exit from the magazine in late February.


Beauty

What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.

Beauty

What Beauty’s Richest Customers Want

Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.


Workplace & Talent

Tuckernuck and Renfold Brands Are Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Workplace & Talent

Tuckernuck and Renfold Brands Are Hiring on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.