Shein Outsells British Rival Asos as UK Revenue Hits $3.41 Billion
The ultra-fast fashion company said sales had been bolstered by marketing partnerships with music festivals, a pop-up shop on London’s Oxford Street and local Christmas gift events.

At BoF VOICES 2025, Awar Odhiang speaks to BoF founder Imran Amed about the gap between being celebrated publicly and understood privately, why inclusion has to extend behind the camera, and the boundaries she is setting to protect her sense of joy in an industry that rarely slows down.


At VOICES 2025, speakers explored how creative numbness, chronic pain, professional setbacks and personal tragedy can be transformed into clarity, resilience and renewed purpose — even in a climate defined by AI disruption and layoffs.

You can view the BoF VOICES 2025 on-demand video below.
ADVERTISEMENT

You can view the BoF VOICES 2025 on-demand video below.

You can view the BoF VOICES 2025 on-demand video below.

You can view the BoF VOICES 2025 on-demand video below.

You can view the BoF VOICES 2025 on-demand video below.
ADVERTISEMENT



Former model, agent and advocate Bethann Hardison, French drag queen Nicky Doll and model-and-influencer couple Nara and Lucky Blue Smith spoke about challenging societal norms and finding their power.

The ultra-fast fashion company said sales had been bolstered by marketing partnerships with music festivals, a pop-up shop on London’s Oxford Street and local Christmas gift events.
Global environmental non-profit The Nature Conservancy has launched a new industry coalition to help apparel companies tackle microfibre pollution across their supply chains.
The policy bars ads from ByteDance, which remains in charge of key parts of TikTok, and extends to third-party advertisers running campaigns that link to TikTok.
The departure of Athleta’s CEO for Lululemon is a chance to ‘reimagine the brand’s path forward,’ Gap Inc. CEO Richard Dickson wrote in an internal memo viewed by Bloomberg.
The department store’s Leeds and Bristol outlets will be converted to the Flannels brand in a shake-up under Mike Ashley’s Frasers Group, which purchased the chain when it was put into administration in mid-August.
Jack Tobin is joining Diane von Furstenberg artistic director Henry Zankov’s namesake label as CEO and part owner.
Nearly a decade since the luxury groups first published a charter of model protections, they are introducing new measures to protect those working in the industry.
Maggie Gauger is joining Lululemon as chief product officer as new CEO Heidi O’Neill looks to revive sales.