The Kicks You Wear
Why StockX Is Launching Live Shopping
The secondary market platform is adding a new live shopping service this summer where users will be able to sell everything from sneakers to electronics. Chief executive Greg Schwartz explains why and how it works.
Why StockX Is Launching Live Shopping
The secondary market platform is adding a new live shopping service this summer where users will be able to sell everything from sneakers to electronics. Chief executive Greg Schwartz explains why and how it works.
Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?
Nike’s World Cup Takeover Is Off to a Hot Start
Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the football royalty featured. But can it boost the brand’s standing in the sport?
China’s Li-Ning Scores Big by Signing Stephen Curry
NBA superstar Stephen Curry signed a new sneaker and apparel deal with Li-Ning, giving the Chinese sportswear brand a new global superstar to help it expand beyond its home market.
China’s Li-Ning Scores Big by Signing Stephen Curry
NBA superstar Stephen Curry signed a new sneaker and apparel deal with Li-Ning, giving the Chinese sportswear brand a new global superstar to help it expand beyond its home market.
Why Fashion Is All In on the World Cup
Mackage CEO Tanya Golesic explains why the fashion world is so keen on the 2026 World Cup.
Why Fashion Is All In on the World Cup
Mackage CEO Tanya Golesic explains why the fashion world is so keen on the 2026 World Cup.
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
Swatch’s Audemars Piguet Collab Is Filling the Gap Sneakers Left
Audemars Piguet took a page out of the sneaker industry’s book to democratise its brand and release the most discussed product of the year so far.
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
Why Nike’s SNKRS App Isn’t Going Anywhere
Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Why Nike’s SNKRS App Isn’t Going Anywhere
Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.
Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.
Footwear’s Inflation Solution Is a Big Problem
US footwear sales have remained flat despite consumers buying less. Here’s why that’s a bad sign for the industry.
An Up-Close Look At Nike’s and Adidas’ Battle For NYC
Nike and Adidas SoHo stores are within a few feet of one another in New York City. I visited both. Here are my impressions.
An Up-Close Look At Nike’s and Adidas’ Battle For NYC
Nike and Adidas SoHo stores are within a few feet of one another in New York City. I visited both. Here are my impressions.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Chip Wilson Keeps Lululemon’s Proxy Battle Going
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.
For Adidas, Making Marathon History Worked Well
Adidas’ performance at the London Marathon established it as a leader in the running category.