Cheryl Wischhover
Beauty
The Body Care Category Ripe for Gen Alpha
Personal care conglomerates and small indies alike are setting their sights on the deodorant market to get under the arms and into the beauty routines of young consumers.
Beauty
Are We Anywhere Near Peak Lip Balm?
The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.
Beauty
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Beauty
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
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