BoF Studio
How to Make Customer Interactions More Meaningful at Scale
At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and Klaviyo to discuss the urgency to drive loyalty in a fragmented market.
How Beauty Brands Can Win When Every Channel Counts
Last month, The Business of Beauty and Front Row gathered beauty executives and investors in New York to discuss how content, the evolving channel mix, brand consistency and AI search are reshaping the path to purchase.
How Unilever Attracts and Develops Beauty’s Next Generation of Talent
As the beauty industry evolves to cover new frontiers, global beauty giant Unilever is proactively shaping its talent strategy to meet the new business realities.
Off-White’s 10x10 Creatives on Remixing Fashion’s Codes and Building Icons
At Milan Fashion Week, Off-White staged an activation for 10x10, its project inviting musicians Kid Cudi and A$AP Nast; designers Ava Nirui, Raul Lopez, Guillermo Andrade and Yuta Hosokawa; and multidisciplinary creatives Stéphane Ashpool, Bafic, Renell Medrano and Veneda Carter to reinterpret the brand’s signatures. As part of the programme, BoF hosted conversations on remix culture and what makes an icon endure.
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