BoF Studio
How AI Is Transforming Personalisation Into Individualisation
As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with Klaviyo’s CMO Jamie Domenici to explore how brands can move beyond standard personalisation.
The New Rules of Global Brand Growth
Last week, BoF, ESW and Shopify gathered senior fashion and retail executives from Thom Browne, Reebok, Alo Yoga, Harvey Nichols, Bang & Olufsen and more in London to discuss how brands can win back consumer spend, protect margins and localise in a climate where global growth requires more consideration than ever.
At 40, Stuart Weitzman Looks to Cement Its Place in Fashion
The New York-based luxury footwear label is rethinking how its history of innovation can resonate with a new generation of luxury shoppers. Global brand president Jonathan Lelonek discusses refreshing the brand’s product codes and reconnecting with what today’s consumer wants.
How to Scale Your Creator Portfolio
At a community dinner hosted by BoF and creator commerce platform LTK, brand leaders from Jimmy Choo, Gap Inc., Tove, Coach, Coty, Space NK, Pandora and more convened in London to discuss how to understand, prove and scale creator growth.
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