Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Apple's Next Frontier Are Glasses, How Brands Used Tech at Coachella

This week, Apple will use AR to reinvent glasses, while some fashion brands used technology to bring their activations to life at the festival.
Steve Jobs Theatre at Apple Park | Source: Courtesy
By
  • Victoria Berezhna
PREFER BoF ON GOOGLE

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Insights - The Consulting Practice Built for Fashion Brands