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"Brands must adapt to meet the needs of younger, global consumers."
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Unrivalled, world class journalism across fashion, luxury and beauty industries.
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Offhand remarks by French football superstar Kylian Mbappé sparked a backlash from Chinese ‘netizens’ this week, leaving labels from On to Dior exposed in one of fashion’s most important markets.
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Nike’s Impressive Speed Play
The launch of Nike’s new Vegum Run shoes exclusively in India lays a groundwork for a new production cycle that could give the brand a leg up in its different geographies moving forward.
Proya Third-Quarter Revenue Grows, Profit Dented by Marketing Spend
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
