Agenda-setting intelligence, analysis and advice for the global fashion community.
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Genuinely impactful sports marketing has become harder to come by as fashion and beauty companies have saturated the marketplace. But there are still valuable opportunities available for brands that can find the right partners and forge real connections to sports culture.
Join us for our next BoF Professional Masterclass on Wednesday, August 5, at 17:00 BST / 12:00 EST as BoF’s Marc Bain and Mike Sykes unpack the strategies Uniqlo, Sephora and Amiri are using now to find success in sports and forge relationships that are yielding real results.
As global tradeshow Beautyworld Dubai celebrates its 30th edition, show director Ravi Ramchandani sits down with BoF to unpack the region’s new role as a key exporter of beauty.
The ultra-fast-fashion giant’s valuation has fallen from $98.2 billion following a fundraising round in 2022 to $64 billion after another funding round in 2024.
