Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — As London lights up with festive cheer and holiday decorations, we look back at the stories that surfaced the greatest insights and sparked the most interesting conversation in 2014. Over the coming weeks, we will be sharing the 'Best of BoF' across each of our key editorial channels — from Global Currents to Fashion 2.0 — for readers who might have missed our top articles as the year flew by.
Today, we kick off our annual retrospective with a look back at the best articles from BoF's Intelligence channel.
The Humanity of Hermès How does a company that proudly eschews the usual means of generating desirability remain the most desirable luxury brand in the world?
Is Activewear the New Denim?
Much like denim before it, activewear is increasingly being integrated into daily attire and seeing a trend of premiumisation. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.
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Louis Vuitton and the Business of Globe-Trotting Cruise Collections
BoF sits down with chief executive Michael Burke and artistic director Nicolas Ghesquière to understand the thinking behind Louis Vuitton's push into the ready-to-wear market.
De-Mystifying the Cult of Common Projects
BoF sits down with Common Projects founders Peter Poopat and Flavio Girolami to uncover the origins and growing appeal of their visually clean shoes and decode the meaning of the signature numbering that appears on each pair.
6 Emerging Fashion Brands Worth Investing In
In the last two years, emerging fashion brands like Christopher Kane, Altuzarra, JW Anderson, Nicholas Kirkwood and Roksanda have attracted a flurry of investment. Who's next? BoF identifies the young fashion labels we would bet on, based on their commercial and creative potential.
John Lobb, Scaling a Craft-Based Business
John Lobb has been producing shoes in the English town of Northampton since the mid-19th century. Now, the revered shoemaker is set to grow. But how do you scale a brand with a business model rooted in traditional craft?
Inside Diesel's 'Reboot'
It's been one year since the once-hot Diesel hit the 'reboot' button. BoF spoke exclusively with the company's new chief executive Alessandro Bogliolo, along with Diesel founder Renzo Rosso, artistic director Nicola Formichetti and creative director of Diesel Black Gold, Andreas Melbostad, for an inside look at how the company is re-energising the brand.
Streetwear's New Guard
Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.
Reinventing the Scottish Knitwear Industry
Decades of poor management and cheap overseas competition brought the once booming Scottish knitwear industry to its knees. Today, with a new end-consumer focus and artisanal manufacturing, there is also newfound confidence in Hawick and the border mill towns of Scotland. BoF reports on a heritage industry reinventing itself for the future.
A Row of Opportunity, Part 1
In a fast-growing global menswear market, London's Savile Row, the traditional bastion of bespoke tailoring, is leveraging its unique, internationally-recognised heritage to launch more scalable ready-to-wear lines with new vigour. BoF reports.
For more articles on industry-wide movements and trends, check out our Intelligence channel.
