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"Smart dressing rooms and digital mirrors are coming to make trying stuff on less of a hassle."
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Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
The Fashion E-Tailer Pulling Ahead on AI
Zalando is using artificial intelligence to boost growth and efficiency, including a 90 percent reduction in the cost of creating website content. BoF went inside the push to win the AI race at Europe’s largest online fashion retailer.
H&M Stages Cinematic Fashion Show Directed by Nick Knight
The Swedish fast-fashion brand returned to London Fashion Week for a second year in a row as it doubles down on efforts to reassert its fashion credentials and reignite demand.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
The Tween Beauty Story Is Tired. Can We Move On?
This week, Priya Rao argues that Gen Alpha’s interest in cosmetics and skincare mirrors that of its predecessors,
