Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Rubies, Blood-Red Beauty

Rubies | Source: Gemfields
By
  • Graciela Martin
PREFER BoF ON GOOGLE
"In anticipation of the increased demand such exposure will bring, Gemfields has partnered with a number of jewelry dealers and manufacturers to make more ruby jewelry available at retail."
In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can SPF Brands Turn Gen Z Off Tanning?

A coalition of sunscreen brands is pushing back against social media’s “tanmaxxing” obsession, raising questions about whether the industry’s sun-safe messaging has lost its way.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today