Agenda-setting intelligence, analysis and advice for the global fashion community.
"Companies need a new approach to financial planning in the wake of the crisis."
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Companies need a new approach to financial planning in the wake of the crisis."
Loading recommended reads…
Inditex is leaning on high-profile designers, larger stores and pricier furniture to give Zara Home a distinctive identity and position Zara as a more premium brand. But turning design cachet into lasting pricing power is not so easy.
Rather than chasing viral spectacle, brands from Chloé to Prada are stripping back their marketing to prioritise their core DNA.
Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.
Most stores in the Via Montenapoleone luxury shopping district, home to brands including Chanel, Tiffany and Dior, removed merchandise from their windows as a precaution.