Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Perfume Genius: How Fragrances Help Explain the World

By
  • Tamara Abraham
PREFER BoF ON GOOGLE

"From the excesses of the '80s to the purifying smells of the '90s and the niche individuality of 2017, the way we smell says a lot about society."

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Future of Beauty Commerce Is Live

Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.


Soshe Launches at Ulta Beauty

The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today