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Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
How Did Zara Home Become Cool?
Inditex is leaning on high-profile designers, larger stores and pricier furniture to give Zara Home a distinctive identity and position Zara as a more premium brand. But turning design cachet into lasting pricing power is not so easy.
Why Luxury Marketing Is Getting More Restrained
Rather than chasing viral spectacle, brands from Chloé to Prada are stripping back their marketing to prioritise their core DNA.
Fashion’s Next Growth Opportunity Isn’t Gen Z
Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.
Milan Luxury Shops Close for Fear of New Unrest as Government Prepares to Deploy Troops
Most stores in the Via Montenapoleone luxury shopping district, home to brands including Chanel, Tiffany and Dior, removed merchandise from their windows as a precaution.
