Inside the Studio | Giles Deacon | Trailer

[ LONDON, United KingdomOpens in new window ]

—

is pleased to announce the launch of

[ Inside the StudioOpens in new window ]

, a series of in-depth interviews providing a 360 degree view of the world's top fashion designers and their roles as both creative and business people. Supported by

[ SwarovskiOpens in new window ]

and produced by and developed in association with

[ Make BelieveOpens in new window ]

, the first interview features renowned fashion designer Giles Deacon who celebrated his 10th season at London Fashion Week in September 2008. In a rare one-on-one conversation, Deacon speaks at length about his decision to become a fashion designer, the nature of his creative process, and his approach for managing an independent fashion business in these troubled economic times. Inside the Studio moves beyond the ephemeral trend- and celebrity-watching common in the fashion media to reveal a fascinating side of the industry that is rarely seen. Giles' story will be revealed in three chapters on

[ www.businessoffashion.netOpens in new window ]

and

[ www.swarovskisparkles.tvOpens in new window ]

in the coming weeks:

Chapter I - Foundation "Unstructured Exploration..." (3 February, 2009)

Chapter II - Creative Process "A Designer Who Has Always Drawn..." (9 February, 2009)

Chapter III - Business "The Surprise of Collaboration..." (16 February, 2009)

Stay tuned for the first video which debuts on Tuesday, 3 February at 12:00 noon, London time.