Greenwashing
Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk
A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
Misguided Regulation Is Putting the Sustainable Fashion Movement at Risk
A backlash against complex and costly new rules is threatening Europe’s pioneering efforts to make the industry operate more responsibly. Failure to address valid criticisms risks undermining the whole endeavour, argues Kenneth P. Pucker.
The Best of BoF 2024: Fashion’s Sustainability Pullback
This year offered up a jarring reality check for players seeking to improve the industry’s environmental and social impact, with brands deprioritising sustainability efforts even as the risks of inaction have become more apparent.
The Best of BoF 2024: Fashion’s Sustainability Pullback
This year offered up a jarring reality check for players seeking to improve the industry’s environmental and social impact, with brands deprioritising sustainability efforts even as the risks of inaction have become more apparent.
Sustainability: The Case for Collective Action
A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.
Sustainability: The Case for Collective Action
A fragmented fashion industry needs to cooperate in order to avoid falling further behind on decarbonisation efforts, according to the BoF-McKinsey State of Fashion 2025.
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Beware Fashion’s Sustainability Retreat
Financial and political volatility are having a chilling effect on the industry’s environmental efforts. But failure to act now will bring bigger risks in the future, writes Kenneth P. Pucker.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Is Luxury Finally Set for a Sustainability Reckoning?
Amid growing disillusionment with luxury brands, a series of Italian investigations linking major players like Dior and Armani to sweatshop labour is putting new pressure on the sector's most powerful asset: brand image.
Is Luxury Finally Set for a Sustainability Reckoning?
Amid growing disillusionment with luxury brands, a series of Italian investigations linking major players like Dior and Armani to sweatshop labour is putting new pressure on the sector's most powerful asset: brand image.
What Qualifies as ‘Recycled’ Gold?
Brands from Pandora to Prada have pledged to only use gold that’s ‘recycled,’ pitching the decision as ethically and environmentally sound. But what counts as ‘recycled gold’ is a matter of a vigorous industry debate that burst into the open this week.
What Qualifies as ‘Recycled’ Gold?
Brands from Pandora to Prada have pledged to only use gold that’s ‘recycled,’ pitching the decision as ethically and environmentally sound. But what counts as ‘recycled gold’ is a matter of a vigorous industry debate that burst into the open this week.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Is April Still the Greenwashiest Month?
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
Is April Still the Greenwashiest Month?
Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Brands Struggle to Get Sustainability Marketing Right
This week, Sephora announced plans to double down on ‘green’ and ‘clean’ product labels, leaning into an increasingly risky marketing tactic even as a greenwashing crackdown has prompted other brands to pull back.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
Why Big Brands Are Pushing Back Against Sustainability Regulations
Fashion companies argue proposed government mandates for greater supply chain transparency are ‘impractical.’ They shouldn’t be, writes Kenneth P. Pucker.
Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.
Rachel Arthur: How the UN Wants Brands to Sell Sustainability
Rachel Arthur, the sustainable fashion advocacy lead at the UN Environment Programme, breaks down for The State of Fashion 2024 why marketers should have a bigger role in efforts to improve the way the industry operates.