The activewear brand, which has seen sales spike online, is opening its first physical location, in London.
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.
The brand ‘has no longer any relationship nor any plans for future projects related to this artist,’ parent company Kering said.
A crop of fast-growing custom brands is serving the modern menswear consumer who wants not only custom suits but custom casualwear too.
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.