Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.
The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.
At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.
Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.