World Cup Trophy to Arrive in Bespoke Louis Vuitton Trunk
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
How Uniqlo Finally Won Over Gen-Z
Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
African Sneaker Brands Go Global
Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
African Sneaker Brands Go Global
Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
Do Sports Leagues Need ‘Creative Directors’?
Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.
Do Sports Leagues Need ‘Creative Directors’?
Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Salomon’s Super Bowl Surprise
Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.
Salomon’s Super Bowl Surprise
Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.
66˚North Taps Kei Toyoshima in Fashion Push
The Icelandic outerwear label, backed by the family that owns Chanel, aims to ‘elevate’ and widen the appeal of its brand.
66˚North Taps Kei Toyoshima in Fashion Push
The Icelandic outerwear label, backed by the family that owns Chanel, aims to ‘elevate’ and widen the appeal of its brand.
THE NEWS IN BRIEF
Nike Out of World Cup as Adidas-Outfitted Teams Head to Final
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.
Nike Edges Past Quarterly Revenue Estimates
The sportswear company reported fourth-quarter revenue of $10.97 billion, compared with analysts’ average estimate of $10.86 billion.
Mid-World Cup, On Eyes Entry Into Football
The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend.
Lululemon Ends Proxy Battle With Founder Chip Wilson
The deal gives Wilson two board picks in exchange for his pledge to refrain from disparaging the company for 18 months.
Lululemon Criticises Chip Wilson, Sets Proxy Vote
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June.
Under Armour Sees Another Weak Year as North America Struggles, Shares Slump
Founder Kevin Plank, who returned as CEO in 2024, outlined a plan that involved reducing about a fourth of the company's product lines and shifting to higher-priced items in sports categories.